Link tracker¶
The link tracker allow you to create tracked links to measure your marketing campaigns’ effectiveness. They let you determine which channels bring you the most visitors and make informed decisions.
Configuration¶
The Link Tracker module is not installed by default. You need to enable the Email Marketing option by going to Alternatively, you can install the Link Tracker module itself or one of the marketing apps.
Create a traceable URL¶
To create and manage tracked links, navigate to . Fill in the following information and click Get tracked link to generate a tracking URL.
URL: The URL which is the target of the campaign. It is automatically populated with the URL from where you access the menu.
Campaign: The specific campaign the link should be associated with. This parameter is used to distinguish the different campaigns.
Medium: The medium describes the category or method through which the visitor arrives at your site, such as organic search, paid search, social media ad, email, etc.
Source: The source identifies the precise platform or website that referred the visitor, such as a search engine, a newsletter, or a website.
- menu
- Website ‣ Site ‣ Link Tracker
- shows
- The Link Tracker page with the URL, Campaign, Medium and Source fields filled in and the generated tracked link below.
- highlight
- The generated tracked link (red frame).
- data
- URL of the shop page, campaign 'Spring sale', medium 'Email', source 'Newsletter'.
- module
- link_tracker, website_links
- notes
- English UI, light theme, 1440px width.
The Campaign, Medium, and Source are called UTM parameters. They are incorporated in the tracked URL.
Tip
You can customize the visibility of building blocks using the UTM parameters, amongst other conditions.
Tracked links overview¶
To get an overview of your tracked links, go to and scroll down to Your tracked links section.
- menu
- Website ‣ Site ‣ Link Tracker ‣ Stats
- shows
- The overview of all tracked links with their Short URL, Campaign, Medium, Source and number of clicks.
- data
- Three tracked links.
- module
- link_tracker, website_links
- notes
- English UI, light theme, 1440px width.
Statistics¶
To measure the performance of tracked links, click the Stats button.
- menu
- Website ‣ Site ‣ Link Tracker ‣ Stats ‣ (link)
- shows
- The statistics of one tracked link, showing the clicks over time and their breakdown by country.
- highlight
- The click chart (red frame).
- data
- One link with about 50 clicks.
- module
- link_tracker, website_links
- notes
- English UI, light theme, 1440px width.
Scroll down to the Statistics section to get an overview of the number of clicks of your tracked links. You can display information for a specific period by clicking the All Time, Last Month, or Last Week options.