Google¶
The Google app connects your website to Google Analytics 4, Google Tag Manager, Google Ads, Search Console, Business Profile, and Merchant Center. All its settings are in one place: .
Tags and Analytics
Google tag (Google Analytics 4), Google Tag Manager, GA4 user ID and debug mode.
Consent mode
Advanced and basic Consent Mode v2, regional defaults, ads data redaction, URL passthrough.
Google Ads
Conversion actions, enhanced conversions, dynamic remarketing, cart data, new customers.
Measurement Protocol
Send refunds, lead stages, store sales, and confirmed purchases to GA4 from the server.
Connection
Connect a Google account with your own OAuth client or through a broker.
Search Console and reviews
Search statistics and Business Profile reviews in Odoo.
Merchant Center
Product feed, Merchant API synchronization, product statuses, promotions, Customer Reviews.
Offline conversions and audiences
Upload orders to Google Ads and feed Customer Match audiences.
Google Ads lead forms
Create CRM leads from lead form assets and report the lead stages.
The Google app is based on the shared tracking base: read the pages about consent, privacy, and testing.