Cross-selling and upselling¶
Cross-selling and upselling are sales techniques designed to encourage customers to purchase additional or higher-priced products and services from your Catalog.
Cross-selling¶
Cross-selling can be achieved by suggesting optional products when items are added to the cart or by recommending accessory products on the checkout page.
Optional products¶
Optional products are suggested when the customer selects a product and clicks Add to cart.
To enable optional products, go to , select a product, go to the Sales tab, and enter the products you wish to feature in the Optional Products field.
- menu
- (website) ‣ Shop ‣ (product) ‣ Add to Cart
- shows
- The Add to Cart pop-up window showing the optional products suggested with the product.
- highlight
- The optional products (red frame).
- data
- One product with two optional products.
- module
- website_sale
- notes
- English UI, light theme, 1440px width.
Accessory products¶
Accessory products are showcased in the Suggested Accessories section during the Review Order step, just before proceeding to checkout.
To enable accessory products, go to , select a product, go to the Sales tab, and enter the products you wish to feature in the Accessory Products field.
- menu
- (website) ‣ Cart
- shows
- The cart review page with the suggested accessory products listed under the cart lines.
- highlight
- The suggested accessories (red frame).
- data
- One product with two accessories.
- module
- website_sale
- notes
- English UI, light theme, 1440px width.
Upselling¶
You can display alternative products at the bottom of the product page as an upselling technique, encouraging customers to consider a more expensive variant or product than their initial choice by presenting appealing alternatives.
- menu
- (website) ‣ Shop ‣ (product)
- shows
- A product page with the alternative products carousel shown below the product description.
- highlight
- The alternative products carousel (red frame).
- data
- One product with three alternatives.
- module
- website_sale
- notes
- English UI, light theme, 1440px width.
To enable alternative products, navigate to , select the desired product, and go to the Sales tab. In the Alternative Products field, add the products you want to feature.
Click Go to Website to view the alternative products displayed at the bottom of the product page.
To adjust the settings, click Edit and select the related building block. In the Customize tab, scroll to the Alternative Products section and modify the settings as needed to tailor the display to your preferences.