SMS analysis

On the Reporting page (accessible via the Reporting option in the header menu), there are options to apply different combinations of Filters and Measures to view metrics in a number of different layouts (e.g. Graph and List views).

Each Reporting metric view option allows for more extensive performance analysis of SMS mailings.

For example, while in the default Graph view, SMS data is visualized as different graphs and charts, which can be sorted and grouped in various ways (e.g. Measures drop down menu).

screenshot: sms-sms-analysis-sms-reporting-page
menu
SMS Marketing ‣ Reporting
shows
The SMS Marketing reporting page in graph view with the Measures drop-down menu open.
highlight
The Measures drop-down menu (red frame).
data
Data from three sent SMS mailings.
module
mass_mailing_sms
notes
English UI, light theme, 1440px width.

Tip

SMS messages can be sent using automation rules. To create one, activate the developer mode, open the model’s list or form view, and select (gear icon) ‣ Automations.

Enter a name for the automation rule, and select a Model to implement this rule on.

Based on the selection for the Trigger, additional fields will populate below. Set the Trigger to one of the following options:

Values Updated

  • User is set

  • State is set to

  • On archived

  • On unarchived

Timing Conditions

  • Based on date field

  • After creation

  • After last update

Custom

  • On save

  • On deletion

  • On UI change

External

  • On webhook

Other options may appear based on the Model selected. For example if the Calendar Event model is selected, then the following options appear in addition to those above:

Email Events

  • On incoming message

  • On outgoing message

Under the Before Update Domain field, set a condition to be met before updating the record. Click Edit Domain to set record parameters.

Under the Actions To Do tab, select Add an action. Next, in the resulting Create Actions pop-up window, select Send SMS, and set the Allowed Groups. Allowed Groups are the access rights groups that are allowed to execute this rule. Leave the field empty to allow all groups. See this documentation: Create and modify groups.

Next, set the SMS Template and choose whether the SMS message should be logged as a note, by making a selection in the drop-down menu: Send SMS as. Click Save and Close to save the changes to this new action.

screenshot: sms-sms-analysis-automation-rule-sms
menu
Settings ‣ Technical ‣ Automation Rules ‣ New
shows
An automation rule form with a trigger set, and an action 'Send SMS' added in the Actions To Do tab with an SMS template selected.
highlight
The 'Send SMS' action line and its SMS Template field (red frame).
data
Model 'Sales Order', trigger 'On save'.
module
mass_mailing_sms
notes
English UI, light theme, 1440px width.

Add any necessary notes under the Notes tab. Finally, navigate away from the completed automation rule, or manually save (by clicking the ☁️ (cloud) icon), to implement the change.