Connection

Search Console, Business Profile, Merchant Center, offline conversions, and Customer Match use the Google APIs. They need a Google account that manages the assets (the website property, the business location, the Merchant Center account, the Google Ads account) and a connection between Odoo and that account.

Connect

  1. As an administrator, go to Google ‣ Configuration ‣ Connections and create a connection with the Google provider. Choose the mode:

  2. Click Connect, sign in with the Google account that has access to your assets, and accept the permissions.

  3. In Google ‣ Configuration ‣ Settings, in the Google APIs block, select the connection in the Connection field of the Google Account setting. This setting is visible to administrators only.

screenshot: google-settings-connection
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Google ‣ Configuration ‣ Settings
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The Google APIs block of the Google settings with the Google Account setting and its Connection field set to a connected connection, then the Search Console and Business Profile Reviews settings.
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The Connection field (red frame).
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Connection "Google - Main account".
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English UI, light theme, 1440px width, crop to the block.

The Google account must have enough rights in each product: at least Full user on the Search Console property, Manager of the Business Profile location, Standard access on the Merchant Center account, and access to the Google Ads account (directly or through a manager account, see Offline conversions and audiences).

Note

The browser features (Google tag, Tag Manager, conversions, consent mode, Measurement Protocol) do not use the connection: you can use them without it.